10 Interesting Social Media Statistics for Lawyers

Marketing is about contacting and staying in touch with clients, potential clients, referral sources, and potential referral sources. One way to do that is through social media. Social media includes such platforms as LinkedIn, Facebook, Twitter, Instagram, TikTok, and others. How are you using social media? How are other lawyers using social media?

Here are 10 social media statistics for lawyers:

1. Organic social media is the number one lead generator, generating twice as many leads as search engines, which rank number two.[i]

2. 81% of law firms and independent lawyers say they maintain at least one social media platform.[ii]

3. Of those lawyers that use social media for professional purposes, 66% use these platforms for career development while 51% leverage it to build their client base.[iii]

4. The most preferred social media site for lawyers is LinkedIn (76%), followed by Facebook (60%), Twitter (37%), Martindale (35%), and Avvo (22%).[iv]

5. 70% of law firms said that social media is part of their overall marketing strategy.[v]

6. 35% of lawyers who use social media professionally gain new clients as a result.[vi]

7. 38% of Am Law 200 firms are producing podcasts and that number is expected to increase.[vii]

8. 37% of law firms are leveraging LinkedIn advertising.[viii]

9. B2B marketers report that 80% of their social media leads come from LinkedIn and it’s 277% more effective than Facebook in generating leads.[ix]

10. Engaging in social media doesn’t take long.[x]

• 7 minutes – The average time it takes to share content and post updates.

• 6 minutes – The average time it takes for connecting with followers and influencers.

• 7 minutes – The average time it takes to reply to comments and questions.

Social media is not a panacea, but it should be part of your overall marketing strategy. It must be done consistently and professionally. As with other marketing tools, it takes time. But like planting a tree, the sooner you get started, the sooner it will begin growing. Don’t engage in it sporadically or randomly. You must have a strategy. Don’t go it alone. We can help. Let social media content and management be something that we take off your plate so that you can focus on practicing law. We get it. And we do it.

[i] https://www.callrail.com/learn/2022-marketing-outlook-for-law-firms [ii] ABA, 2020 [iii] ABA, 2020 [iv] (ABA, 2020). [v] (SproutSocial, 2019). [vi] (SproutSocial, 2019). [vii] (Good2bSocial, 2020). [viii] (Good2bSocial, 2020). [ix] (Good2bSocial, 2020). [x] (Optimized Attorney, 2019).