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Cooper Shattuck
2 days ago4 min read
Color Me Successful: The Psychology of Color in Law Firm Branding
A firm’s brand is more than just a logo or a tagline; it’s a powerful tool that communicates trust, authority, and personality. You might...
Cooper Shattuck
Jan 142 min read
The Future of Print Marketing for Lawyers
Print marketing has long been a cornerstone of outreach efforts for law firms. However, evolving trends in communication and the...
Cooper Shattuck
Jan 73 min read
Why Strategic Planning is Crucial for Law Firms in 2025
The legal landscape is evolving rapidly, and law firms that fail to plan for the future risk being left behind. Strategic planning is no...
Cooper Shattuck
Dec 4, 20243 min read
Understanding Market Trends: Adapting Your Firm's Strategy for Growth
Staying ahead of market trends is critical for law firms seeking growth. The landscape is constantly evolving, shaped by technological...
Cooper Shattuck
Nov 20, 20243 min read
Holiday Gift-Giving and Cards: A Lawyer’s Guide to Playing Santa
The holiday season is upon us! It is a time to express gratitude and goodwill, making it an ideal opportunity for lawyers to strengthen...
Cooper Shattuck
Nov 12, 20244 min read
Running for (an Effective) Office: Implementing Governance and Operations Structures in Law Firms
Since we just endured and completed the process for electing our nation’s leader and some of our representatives in that process, it...
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